Complete the Brand Profile prior to the meeting.

1. Goals

• What is the long-term win?

• 3 relevant timeline goals (i.e. 1 yr, 3 yrs, 7 yrs)

2. Goal Questions

• In order to meet our long-term win what has to be true?

• What has to be answered? (what unknowns need to be addressed)

• How could it fail? (imagine we traveled into the future, what went wrong)

3. Brand Profile

• Review, clarify and unpack your Brand Profile

4. Player Mapping

• Key interactions and high-level workflows

5. Review

• Review the whiteboard, looking for what is missing and what jumps out.